Corporate Social Responsibility (CSR): What It Is, How It Works, and Types

Corporate social responsibility (CSR) is a type of business model that helps a company be socially accountable to itself, its ...
Business 2 Community

A Multi-channel Approach to CSR (Corporate Social Responsibility): A PR Perspective

At the Global Marketer Conference in Brussels earlier this year, a study by WFA (World Federation of Advertisers) and Edelman revealed that marketers strongly acknowledge the important of “brand ...
Forbes

Five Steps To Getting Corporate Social Responsibility Right

Of the many areas of branding in which my company works, I'm most proud of our work in community engagement and corporate social responsibility (CSR). As an agency, we practice what we preach in our ...
Forbes

Using Corporate Social Responsibility To Build Community Across A Franchise

We all aim to find communities in our lives—at work, in our neighborhoods, through member organizations and more. Therefore, it is good business practice when companies aim to create a community ...