Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Yahoo DSP has launched its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...