Does generative AI actually enhance creativity in the workplace? “Generative AI isn’t a plug-and-play solution for creativity,” said Lu. “To fully unlock their creative potential, employees must know ...

Generative AI has leapt from research labs into everyday life at an unprecedented pace. For many, the gateway into this technology is ChatGPT, a conversational AI that can answer questions, draft ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

There's a moment in every creative briefing when someone asks, "What if we tried this?" It's the spark that births campaigns, the question that opens possibilities. But generative AI has quietly ...

Creativity is entering a new era — one where ideas flow faster, designs come to life effortlessly, and imagination is powered by Generative AI. The latest Firefly model updates and how to create ...

"Generative AI isn't a plug-and-play solution for creativity,” said Lu. "To fully unlock their creative potential, employees must know how to engage with AI - to drive the tool, rather than letting ...

Generative artificial intelligence (AI) refers to algorithms designed to create new content by learning from existing data. It employs techniques like neural networks to analyse patterns and ...

Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

Evan Kirstel, a mega-influencer in the technology space, has been doing some very cute things with AI lately, planting himself in the midst of historical and current event videos on his Facebook posts ...

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