Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

LOS ANGELES--(BUSINESS WIRE)--Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud ...

Generative AI has leapt from research labs into everyday life at an unprecedented pace. For many, the gateway into this technology is ChatGPT, a conversational AI that can answer questions, draft ...

Creativity is entering a new era — one where ideas flow faster, designs come to life effortlessly, and imagination is powered by Generative AI. The latest Firefly model updates and how to create ...

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Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Despite the rapid rise of generative AI in artistic and professional domains, new research suggests that artificial intelligence has not surpassed humans in creative thinking. After analyzing 17 ...

Speaking at the IAB’s Connected Commerce Summit in New York, Adrianne del Sol, vice-president of digital commerce at Kimberly-Clark, told The Drum that the company has undergone a “real step change” ...