The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Oracle is now offering Oracle Database@Google Cloud to customers in Canada. With the debut of the powerful multicloud service in Canada, customers can now run Oracle Exadata Database Service on ...