You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

There is a growing urgency to adopt cloud services to buttress today’s rapidly growing inventories of high-end analytic and AI applications. This is fueled by massive volumes of data that are spilling ...

The global smart grid data analytics market size was US$ 2,961.6 million in 2021. The global smart grid data analytics market size is forecast to reach US$ 7,691.5 million by 2030, growing at a ...

Dark data not only generates unnecessary costs, but also increases risks and the potential for losses. Here's what business leaders need to know.