When it comes to mobile devices, iOS and Android dominate the market, yet the apps available on each platform differ in several important ways. Understanding these differences can help users make the ...

Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to ...

Key OS Differences Affecting Everyday Use The battle between iOS and Android continues to define the smartphone landscape. iOS, available only on Apple devices, offers a closed, highly optimised ...