What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing.

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they ...

The opportunities are as expansive as the Salesforce Marketing Cloud data allows, and the direct mail automations as personalized and easy to implement as email — but magnitudes more effective. Direct ...