The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent – especially in the marketing world. In both linguistic and social spaces, this ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Illustration by Stephen Kelly / Getty Images Vice President Kamala Harris ruffled some ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Have you ever noticed how your voice, word choice, or even ...

Vice President Kamala Harris ruffled some feathers when she appeared to adopt a different tone or accent with a crowd than she had previously during her recent campaign trip to Detroit to talk about ...

What exactly is code-switching? Many of us may do it and not even realize it. Others may have never heard this term before, and some others may not acknowledge it as a real thing. Usually groups in ...

We switch between slang, dialect and technical jargon throughout our day – depending on the situation we find ourselves in. It sounds banal, but there’s even a specialist term for this phenomenon: ...

Code-switching is more than just a linguistic phenomenon; it’s a dynamic expression of identity, culture, and survival. Code-switching is a nuanced and multifaceted practice that goes beyond merely ...