If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

The quintessential bridal looks today are more than the classic red and heavy-duty glam. The preconceived notions of bridal makeup are not anymore ruling the minds of the Gen Z bride. The bridal looks ...

A bride always remains to be the centre of attention at a wedding. From her hairstyle, jewel tones, and ensembles, to her makeup tones, everything should be dazzling and on point about her on the ...

For modern Indian brides, makeup is more than a ritual; it’s a reflection of their personality, mood, and individuality. Modern bridal makeup celebrates both glamour and authenticity, from the ...

With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...