What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...