Writing for an animated film is like painting on an infinite canvas—there are literally no bounds. You don’t have to worry about expensive or dangerous stunts, keeping your sets small for the sake of ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...