A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

Smartphones are now an everyday part of our lives. Naturally, with the growth of mobile users, there has been an increase in apps and app monetization tools. This makes identifying the right app with ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

AdMob CEO Omar Hamoui isn't happy about the implication that he won't be able to serve ads on Apple's forthcoming iAd mobile ad network. (While yet to be officially confirmed by Apple, it's a fair ...

The iPhone is holding its lead over Android devices, but the sheer number of new Android phones available could start to change that, according to a monthly report — potentially the last of its kind — ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

It seems, though Apple remains officially mute, AdMob believes All Things Digital's assessment of the new developer agreement is correct AdMob has, as it stands, been blocked from working on iPhone.