In the world of design, the first draft is rarely the best one. This is the foundation of iterative design—a methodology that has transformed how products, websites, applications and print materials ...

Why it's essential to combine sign-off accuracy, iterative feedback, and intelligent automation in complex designs.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. McKinsey's Design Index shows companies with strong design practices outperform industry ...