History Photographed on Instagram: "The "1984" Macintosh commercial was a groundbreaking television advertisement created by Apple and the ad agency Chiat/Day to introduce the Macintosh personal computer.⁠ ⁠ It famously aired only once during the third quarter of Super Bowl XVIII on January 22, 1984.⁠ ⁠ Despite only being broadcast nationally once, the ad created an immense public buzz and was replayed countless times on news reports, cementing the Super Bowl as a premier venue for blockbuster c