Aishwarya Iyer | Business Stories on Instagram: "Priyanka Chopra turned plastic waste into the world’s second-biggest beauty brand—one that now earns more than Kylie Jenner’s and Selena Gomez’s beauty brands. But how did this happen? Most of Anomaly’s revenue comes from western countries like America Canada and Europe where people are extremely environment conscious. While other celebrities were busy selling products just using their name, Priyanka positioned Anomaly as an environmental warrior—